Here are 5 tools everyone in the PR industry should be using…according to me!

I love finding out what people are using in their work and personal life, which may make them more productive. Anything that saves times or acts as a stress buster, is a winner in my eyes. I know how frazzled I can get when I don’t use some of my trusted apps or if I don’t have my planner with me, I like to carry it everywhere with me.

Everyone is different and works in different ways, but these are just some of the things I can’t live without.

1) iPhone (what’s on my iphone post coming very soon)

2) Google/YouTube

3) Planner/Journal

4) YouSend it/ We Transfer

5) Travel apps (Bus timesTube MapUberRingGoPayByPhone and Westfield UK)

Please share in the below comment box the top five things you can’t live without.

 

(Picture taken from Pinterest)

“Be Cool”

I love working in PR. However I know how important it is for me to take some time out every so often, so I don’t become burnt out and over stressed. PR is frequently cited as one of the most stressful industries to work in so I try to stay on top of this as much as I can!

According to The CIPR State of the Profession survey 2015 “51% of senior managers in PR identify as being “extremely stressed” or “very stressed” in their roles”

So when I met the lovely Francesca Moresi at a CIPR networking event, it was nice to hear her explain how and why she helps her clients when it comes to ways of managing stress levels.

So let me hand this post over to her as she shares some useful tips with us.

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F: Talking about stress, the very first thing we need to learn is recognising if and when we are stressed. This may seem banal, but nowadays life is extremely busy and everyone is stressed; so it’s important for you to stop and see the difference between a fast-paced rhythm and a stressful situation. If you really are stressed, your body will send you specific signals and your behaviors will change, for instance: you probably have a short breath, your posture is stiff, you fidget, you have tension in your shoulders, neck and jaw, your eyes may be red and smaller, you feel quick-tempered, you struggle concentrating and tend to forget things easily, you need more cigarettes/coffee/alcohol, you eat either way more or way less than usual. Are any of these familiar? If so, you actually know what stress is: acknowledge your symptoms and recognise the triggers.

Then follow these tips to learn reducing your level of stress.

  1. Again, banal? Maybe, but…are you actually able to relax? My suggestion is to go through a guided relaxation – there are many free audios on the Internet, if you don’t have the chance to go to a class. This allows your body to go into a very deep relaxation and to free your body and mind from the physical and mental tensions. You will also find many tools that will specifically help you fall into a restful and deep sleep, should you have any trouble sleeping – my favourite is Natasha Kerry Yoga 
  2. Practice Mindfulness. It will help you relieve stress, regulate your emotions, regain your concentration and, most importantly, become more self-aware: it’s powerful and very quick to practice; you will only need few minutes.
  3. Seek for help and support. Reach out to your friend to share what’s bothering you and don’t close yourself off ruminating. If you feel that the level of your stress is unbearable, then you may want to consider speaking with a professional therapist who will help you stop life from spiraling out of control.
  4. Develop a good level of self-esteem. In fact, many times life becomes stressful because we tend to degrade our achievements and to focus on the negative side of things.
  5. Embrace a positive attitude. Be open, honest and non-judgmental towards people; be kind and pay compliments. People will do the same with you and you will live in a more relaxed and peaceful environment. Also, be aware of your internal dialogue and avoid ruminating and repeating negative or anxious statements.
  6. Improve the quality of your relationships and be assertive. Learn to communicate effectively, to respect and affirm your needs and feelings in the relationship whilst listening to the needs and feelings of the other: the stress due to relational conflicts will decrease.
  7. Defuse your body. You can do that through regular physical activity.
  8. Detox your body. A correct and healthy diet will help you feel healthier and reduce the physical symptoms of stress.
  9. Improve your ability to manage time and your organizational skills: keep a diary and set SMART goals – specific, measurable, attainable, realistic and timely. Follow your plan of action through the day but be careful not to overload your schedule, otherwise you may feel even more stressed!
  10. Don’t be too harsh on yourself. Have you ever thought that you have to do everything perfectly, that you can’t make mistakes? This and many more similar beliefs have an incredible impact on our wellbeing and force us to be in a constant stressed state of mind. So, take the pressure off, allow yourself to be flawed and you will start to feel better. You may even find yourself being more successful, because without that noxious stress you will just perform better!

In collaboration with Francesca Moresi 

“Hello. Come on in”

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Firstly, I want to say a big thank you to you! The person who has somehow found this site and took an interest in finding out what a PR Girl State of Mind (#PRGirlSOM) is all about.
It’s important for me to sincerely thank you, because this site may be my dream but it’s for you.

I’ve been stressing myself out, with endless thoughts, brainstorming sessions, meetings etc thinking of what to write, how and where to film and who I can do partnerships with.

In the end I’ve decided to dedicate this first entry to you. I want to share my story with you, in the hope that it may inspire someone to keep going. Or at the very least it may give you a bit of a laugh when you see how I’ve managed to mess up simple things or how blessed I am.

Apologies in advance if I ramble and for any typo’s. If you plan on returning to this blog, please don’t be too harsh and love me anyway lol I suffer from dyslexia, which I hope to address in length in another post and my mind runs at 100 miles per hour. I like to get things out fast in case I forget lol.

So here’s my story so far… I always start it off in the same away to be honest. Because people always ask me how long I’ve been working in PR and the communications industry (because when they find out my age and the fact that I run my own PR company, that is always the next question!) So I start my story with me being at uni (UEL), studying Music Culture, with no real idea of what exactly I’ll do after I graduate. At the time I just knew that I wanted to work in the music industry.

The story continues with a new character. Her name is Mariola. She had the most beautiful, long, black curly hair that I’ve ever seen. One day, out of the blue (or maybe I’ve just forgotten some info) she suggested to me, that I should consider a career in the Public Relations industry. She went on to point out some amazing qualities she felt I had, some of which I had no idea I processed, let alone that she and others had noticed it in me.

So after our conversation, I went back to my student apartment, went straight to my room and began to research just what was this Public Relations stuff!

In an effort to try and speed up the story here, I’ll let you know that I managed to get a number of work experience placement, worked for a record company, a PR agency, set up my own company and now I’m freelancing.

I know I’m where I am suppose to be (well kind of), however that wasn’t always the case. For a long time I regretted not getting more agency experience under my belt before I set out on my own/freelance. However now I love being a freelancer. I still am having some teething problems, due to the fact that I am switching sectors it hasn’t been easy to find the contracts but I hopeful that that will change and I’ll get into a nice stride soon.

Please tell me about your journey in this PR world. Did you study it? what was your first PR/Comms role? Do you still love what you do?

Be sure to follow me on my social media and watch my YouTube intro video below.