Name: Becky Lockett
Job title: Publicist
Company: ME!/Crep Protect
No day is the same! I’m currently working across a number of projects – and they are very varied but that’s how I like it! I’m working with both brands and talent which is a good mix and there’s a lot of cross over. My experience as a personal publicist has definitely helped when it comes to working with brands, especially when they are reaching out to talent as part of their campaigns. It’s fun to be able to work creatively with both parties to meet all of their objectives.
How would your current or past colleagues describe you?
Haha – erm, tall! And hopefully hard-working and creative – I like to think there’s always a solution to every problem if you just think about it in the right way. I think it’s important to enjoy what you do and have a good time for the most part. I believe that’s when people are most productive and some the best work can come from a throw-away idea when you’re having a laugh.
What roles make up the company or, what role are you currently in?
I’m working in house at a brand called Crep Protect – they produce a rain and stain shoe protection spray and the brand has grown phenomenally over the two years since it started. It’s a really exciting time for the company and there’s a lot going on – it’s a really dynamic team and we have the scope to be really creative in our approach to building brand awareness.
Describe a typical working day for you?
No such thing – but I generally like to be working by 9.30am. Checking emails and doing the usual twitter, facebook, instagram
What are the perks of the job?
No boundaries. Being able to be as creative and as outrageous as you can, taking inspiration from everything and everyone around you. It’s people watching on a professional level – what makes people tick, share, like, RT etc and trying to incorporate that into your brand activity and messaging. Plus you get to do some amazing things and go to amazing events.
My career highlight would be…
Taking Method Man from Wu Tang Clan shopping in Marks and Spencers on Oxford Street… don’t ask.
A mistake I made in my career, which I’m happy I learnt from, is…
That’s a tough one as you make a good few along the way! The one that springs to mind is when I worked at GAP and I messed up when I was cashing up one night so the figures said we had taken £0 but there was about £10k in the safe…we had to phone America and explain..! I was mortified but I survived and the company’s still doing alright – I never made that mistake again though!! I’ve definitely learnt that most things can be fixed – it’s PR not ER at the end of the day.
What was your biggest career break?
I’d probably have to say working at the MOBO Awards – it was a hell (note the emphasis) of a rollercoaster ride for a number of reasons but it was a baptism of fire and I learnt a lot very quickly and met some great people.
What qualities do you think are essential, for working in PR and communication?
The ability to communicate, it sounds silly but amazing how many people lack that fundamental skill in this industry – and it is a skill! Being sociable doesn’t hurt as you have to do a lot of socialising and usually when you feel least like doing it. And being able to say no to the 6th glass of free prosecco [it used to be champagne but you know, budget cuts…] is always a good one.
Name some useful PR tools that you cannot live without?
You have to have smart phone!! It’s cliché but you genuinely cannot live without it now. Along with that a phone charger, as currently there is no phone on the market that can last as long as a PR! A full contacts book too. I have worked with some incredible people and thankfully, most of them are on the other end of the phone when I need to check something or ask for advice. I have to shout out Sundraj Sreenivasan at Supersonic PR and Tristan Piniero at Grayling who are the best at what they do, and are always on hand for some sage advice or a good old brainstorm! Especially working for yourself it’s so valuable to have people whose advice you trust and who have your back.
The best thing about working in PR is?
It changes every day. But I love coming up with an idea, making it happen and seeing the results. Plus I still get a buzz from having a happy client.
With a hectic schedule, how do you keep beautiful inside and out?
Ha! I don’t know that I do!! Lots of water, even more Chocolate, cocoa butter, lip balm and Mac Face and Body. An absolute essential though is having good friends who keep you grounded when you’ve been to one red carpet event too many and get overly blasé about Chris Hemsworth stepping on your foot – plus they let you have a good old moan over a glass of wine when it all gets too much!!
What are your work wear staples?
Sneakers. I don’t think I actually wear anything else. It’s one of the perks of being a “creative” – you can get away with it!!
For all our overseas readers, please tell us what is your favorite thing to do in London?
Ooh, lazy Saturday mornings wandering around Brixton market (South London) and stopping for brunch. I love it there!! We even have our own currency, you know.
Finally, what are the top 5 items every PR Girl should have?
Smartphone, Benefit “they’re real” mascara, a sharpie, baby wipes [honestly] and a black body con dress.
Thank you Becky for taking the time to support PR Girl S.O.M xxx